Nike athletes do such great things, even voiceover artists are surprised.
The athletic wear brand's "Unlimited" campaign, which launched last week with this baby-themed spot, really kicks into high gear today with "Unlimited You"—a long-form spot running as a 2:30 online and as a :60 on NBC's coverage of tonight's Opening Ceremonies of the Rio Olympics.
The spot, created by Wieden + Kennedy Portland and directed by The Daniels (aka, Daniel Kwan and Daniel Scheinert), has fun in particular with the voiceover, by actor Oscar Isaac. After talking up the potential of everyday athletes, in a playfully freewheeling way, for the first 60 seconds, Isaac tries to wrap up the spot—but the athletes have other ideas.