Why did the snail cross the road? To go shoot the curl, of course.
This new ad for Samsung frames the enterprising spirit (or, skeptics might say, the biological hardwiring) of a slug in a shell as as a source of great inspiration—namely, for surfers.
That may sound a little stupid, but the the marketers at the consumer electronics company know it—the minute-plus commercial, by Leo Burnett Chicago, somehow manages to be existential and lighthearted at the same time, musing on the inner life of a mollusk as a metaphor for a young boy who loves the sport of surfing.