This ain't your grandpa's snorkeling mask.
To promote Tribord's Easybreath full-face snorkeling mask, French agency Rosapark released a spot that almost seamlessly blends water and sky—a visual metaphor for how the Easybreath lets you breathe underwater just like you do on land.
"Easybreath is a real innovation in the world of diving—gone is the need for a separate mask and snorkel, and the difficulties some people having using them," explains the agency's creative director, Jamie Standen. "Our brief was to get across the scale of this invention."