Animals act like people—and vice versa—in a singularly silly campaign introducing Tiny Toast, General Mills' first new breakfast cereal in nearly 15 years.
Created by an agency with an appropriately beastly name, New York's Walrus, the teen-targeted push casts critters as our benevolent overlords; humans are depicted as lower forms of life, addicted to Tiny Toast's real-fruit taste. (Hence the tagline "Humans can't resist.")