Ah, car dealerships. They're such wondrous places, awash in glitter and vibrating to the ebullient rhythm of dancing feet and upbeat songs of love.
Well, that's true for the showrooms in these new Honda Clearance Sale spots from RPA, at any rate. The campaign, which broke Monday, features covers of well-known pop tunes in what the automaker describes as an effort "to capture the moment people become smitten with a new Honda."