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Ikea Made This Surreal, Mesmerizing Ad to Promote an Intriguing Upcoming Product Line

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Ikea rolls into an awfully strange space with its latest campaign.

As you may notice, there's no furniture in this artsy ad for the Swedish furniture store, but there is an attractive glass orb that clack-clack-clacks across the parquet floor of an empty, sun-splashed, high-ceilinged apartment—so that's something.

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