Stats might be a big deal in baseball, but four-time all-star Bryce Harper wants young players to know there's something more important—their feet.
Under Armour is out with a new campaign from Droga5 titled "It Comes from Below," promoting the brand's shoes. It launches this week with an ad for the Washington Nationals' new namesake Harper One cleats (which, naturally, the Nats' right fielder will be wearing at Tuesday night's All-Star Game).
In the commercial, Harper stands at the plate in an empty field, practicing his swing. The voiceover (by Harper's high school coach, Sam Thomas) rattles off his impressive accomplishments by the numbers—precocious gains as a teenager, impressive averages, a unanimous MVP selection—all while his bat cracks against the ball again and again, punctuating each data point.