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Why Electrolux Made This Dry Cleaning Business Look Exactly Like One Woman's Home

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Branded prank videos are still hanging around, as we saw earlier this week with Publicis' great Heineken stunt from Brazil. And here's a fun new one from Sweden, where Electrolux touted its UltraCare range of washing machines by turning the dry cleaning store that one Swedish woman uses into a replica of her own apartment.

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