"The Quaker State brand shares the customer belief that when it comes down to motor oil, you don't need fancy marketing—you just need good quality oil." Brand manager Gita Gidwani's statement may be true ... but in advertising, a little humor never hurts.
On that note, Quaker State turned to Onion Labs, the satirical media outlet's in-house creative services division. The Labs developed a series of ads poking fun at marketing clichés like barely functional novelty products created to drive short-term sales.
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