From smart motorcycle windshields to surfboards that keep you connected, Samsung's gotten damn good at applying abstract technical features to the real world.
"Sister," though, is lower-key and closer to home. Made by Leo Burnett to promote the low-light capabilities of its Galaxy S7 and S7 Edge mobile handsets, the ad opens on a familiar (and for us, still quite palpable) scenario: One little girl who can't get to sleep, because she's terrified of the dark.