Quantcast
Viewing all articles
Browse latest Browse all 22484

The Fish at This Grocery Store Are So Fresh, They're Still Rattling Around in Their Boxes

Nothing says fresh fish quite like the anguished death spasms they exhibit upon being caught, which Y&R Poland recently simulated in amusing fashion for a grocery-store prank.

The agency, working with creative lab Jack the Maker and production company Raymond, created "The Live Fish Pack," which looks like a fish in a box—but behaves like a fresh catch by jumping around now and then. As a fun added touch, the boxes were connected by wifi to a proximity sensor, allowing them to sense when shoppers were approaching—and start shaking and jumping accordingly.

read more

Image may be NSFW.
Clik here to view.

Viewing all articles
Browse latest Browse all 22484

Trending Articles