You may recall this 2009 AdFreak story about freelance copywriter Lawson Clarke's efforts at self-promotion, which involved crafting the uber-masculine persona known as Male Copywriter and exquisitely re-creating the famous April 1972 centerfold of Cosmopolitan magazine starring a naked Burt Reynolds.
Well, after holding down some full-time agency jobs, including one at Hill Holliday, Clarke is jumping back into the freelance life. And so, he's launching Male Copywriter 2.0—a reskinning (so to speak) of his portfolio site that includes a whole new video of himself in various states of undress.