Art museums are getting good at presenting fascinating works of PR—sorry, art.
Earlier this year, the Art Institute of Chicago built an amazing livable model of Van Gogh's "Bedroom" to promote an exhibition of the artist's work. Now, the Metropolitan Museum of Art in New York has put up a roof installation that has everyone talking—a structure called PsychoBarn, by British artist Cornelia Parker, that recreates the sinister mansion from Alfred Hitchcock's 1960 film Psycho, but with a rural, barn-like exterior.