Just because an advertising idea has been rejected in a pitch doesn't mean it isn't good. Or at least, it doesn't mean it can't have value—to someone else.
Dublin agency The Public House, unable to let go of its orphaned ideas, is putting them up for auction on eBay, with proceeds going to charity You're Not Alone. The ideas come from three failed pitches—for a potato chip company, tire servicing company and auto insurance company.