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Follow a Strawberry From Birth to Grave in This Oddly Emotional Ad About Food Waste

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Strawberries make a powerful statement in "Save the Food," a public service campaign breaking today from the Natural Resources Defense Council.

Developed pro-bono by SapientNitro through The Ad Council, the initiative focuses on a sad reality: Some 40 percent of all food purchased in the U.S. each year goes uneaten, wasting money, water and energy to the tune of $162 billion. 

And consumers are mostly to blame. We throw food away too soon and too often. In fact, each of us trashes nearly 300 pounds of food every year. Wow, we suck. 

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