Today's best celebrity ad appearances include a healthy dose of self-mockery, and Samsung might have just set the bar with its new Galaxy S7 spots from Wieden + Kennedy.
Hard to miss during Sunday night's Oscars telecast, the new campaign features three fast-moving and detail-rich ads, anchored by an anthem spot called "Why?" that features a cavalcade of unexpected celebrity appearances.
Bringing together a crowd as disparate as Wesley Snipes, Lil Wayne, James Harden and William H. Macy, the anthem ad rapidly clicks off the new smartphone's many notable features, with each scene telling its own quirky story.
The two other spots, "Dark" and "Water," are equally stylish and staccato in delivery, though they lack the star power of the main spot. Check out the three ads and their credits below:
CREDITS
Client: Samsung
—Spot: Why
Agency: W+K Portland
Creative Directors: Craig Allen and Jason Bagley
Copywriters: Andy Laugenour and Jarrod Higgins
Art Director: Croix Gagnon and John Dwight
Integrated Executive Producer: Erika Madison
Senior Producer: Alexei van Mourik
Account Team: Mimi Kim and Phil Williams
Executive Creative Directors: Mark Fitzloff and Joe Staples
Production Company: Arts & Sciences
Director: Matt Aselton
Executive Producer: Marc Marrie
Line Producer: Zoe Odlum
Director of Photography: Toby Irwin
Editorial Company: Arcade
Editors: Geoff Hounsell and Greg Scruton
Post Producer: Adam Becht
Post Executive Producer: Nicole Visram
Visual Effects Company: The Mill
Visual Effects Supervisor Glyn Tebbutt
Flame Lead: Robin McGloin
Flame Artists: Brad Scott, Narbeh Mardirossian, Adam Lambert, Anthony Petitti, Ashley Forbito and Brett Lopinsky
Senior Visual Effects Producer: Chris Harlowe
Visual Effects Production Coordinator: Mary Hayden
Color Producer: Diane Valera
Colorist: Adam Scott
Titles/Graphics: Mill+
Music and Sound Company: duotone audio group
Managing Director: David Leinheardt
Executive Producer: Ross Hopman
Creative Director: Jack Livesey
Producer: Gio Lobato
Mix Company: Lime
Mixer Sam Casas: Rohan Young
Producers: Susie Boyajan, Krysten Richardson, Steve Gibbons, Tim Davies and Steven Olson
—Spot: Water
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Craig Allen/Jason Bagley
Copywriter: Derek Szynal
Art Director: Brandon Mugar
Senior Producer: Frank Brooks
Account Team: Mimi Kim/Kelly Quinn/Tori Misell
Executive Creative Directors: Mark Fitzloff / Joe Staples
Integrated Executive Producer: Erika Madison
Production Company: Epoch Films
Director: Martin de Thurah
Executive Producer: Melissa Culligan
Line Producer: Karen O'Brien
Director of Photography: Alwin Kuchler
Editorial Company: Rock Paper Scissors LA
Editor: Mikkel EG Nielsen
Post Producer: Helena Lee
Post Executive Producer: Angela Dorian
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Producer: Antonio Hardy
Production Coordinator: Kris Drenzek
Creative Director: Tim Davies
2D Lead Artist: Tim Davies
2D Artists: James Allen, Jale Parsons, Scott Wilson
Colorist: Adam Scott
Executive Producer, Color: Thatcher Peterson
Color Producer: Diane Valera
Production Coordinator, Color: Jackson Rogers
Color Assist: Christopher Obal / Asa Fox / Sam Ziaie
Music+Sound Company: Duotone Audio Group
Managing Director: David Leinheardt
Composer: Hans Christian Lumbye
Arranger: Eric Hachikian
Sound Designer: Barking Owl
Song (if applicable): Champagne Galop
Producer: Gio Lobato
Mix Company: Lime Studios
Mixer: Sam Casas / Zach Fisher / Joel Waters
Producer: Susie Boyajan
—Spot: Dark
Agency: Wieden + Kennedy, Portland, Ore.
Creative Directors: Craig Allen/Jason Bagley
Copywriter: Derek Szynal
Art Director: Brandon Mugar
Producer: Frank Brooks
Account Team: Mimi Kim/Kelly Quinn/Tori Misell
Executive Creative Directors: Mark Fitzloff / Joe Staples
Integrated Executive Producer: Erika Madison
Production Company: Epoch Films
Director: Martin de Thurah
Executive Producer: Melissa Culligan
Line Producer: Karen O'Brien
Director of Photography: Alwin Kuchler
Editorial Company: Rock Paper Scissors LA
Editor: Ted Guard
Post Producer: Helena Lee
Post Executive Producer: Angela Dorian
VFX & Design: The Mill
Senior Executive Producer: Sue Troyan
Executive Producer: Enca Kaul
Producer: Antonio Hardy
Production Coordinator: Kris Drenzek
Creative Director: Tim Davies
2D Lead Artist: Tim Davies
2D Artists: James Allen, Jale Parsons, Scott Wilson
Colorist: Adam Scott
Executive Producer, Color: Thatcher Peterson
Color Producer: Diane Valera
Production Coordinator, Color: Jackson Rogers
Color Assist: Christopher Obal / Asa Fox / Sam Ziaie
Music+Sound Company: Agoraphone
Composer: Agoraphone
Sound Designer: Barking Owl
Song (if applicable): Dark
Producer: Dawn Sutter Madell
Mix Company: Lime Studios
Mixer: Sam Casas / Zach Fisher / Joel Waters
Producer: Susie Boyajan
