Two-dimensional characters are usually dreaded in advertising, but one very thinly drawn character works perfectly in this sweet new commercial by Arnold for Hershey's.
The ad tells the story of Scarlett, a girl who longs to spend more time with her father, who is always busy with work. Tired of getting nowhere with him, she has a life-size cardboard version of him made—and he initially becomes her companion.
But the story doesn't end there.
The spot is beautifully done, from the casting (both dad and daughter are perfectly quirky) to the brooding cinematography to the music—a version of "Higher Love" that Steve Winwood recorded with his daughter Lilly.
The spot, which rolled out Thursday online, carries the new line, "Hello happy. Hello Hershey's." The work comes four months after Arnold hired Mathew Jerrett and Tim Flood as executive creative directors in its New York office to work on the account.
