If you thought ad awards were all about the money—well, it seems you were right.
In a cheeky stunt, Canadian agency Rethink is crowdfunding a campaign whose credit list is for sale. For just $1, you can add your name to the campaign's credits as a member of the "Creative Team." For $10, you get a writer or art director credit. For $25, creative director. For $50, executive creative director. For $100, chief creative officer. And if you pony up $1,000, you'll be listed in the credits as "The Chosen One."
Rethink will then enter the campaign, called "One Dollar One Show," in this year's One Show. If it wins anything (and that's a big if—considering the work is tail-eatingly solipsistic, pretty cynical, and openly contemptuous of standard awards show etiquette), everyone who paid up will legitimately be able to call themselves One Show Pencil winners.
The campaign launched on Indiegogo with a goal of raising $500 (the cost of a single One Show entry). It blew past that goal in just a couple of days and now has its sights set on bigger targets. If the campaign raises more money, it will be entered in more categories at The One Show. If it raises $10,000, it will be entered at D&AD as well. And if it raises $15,000, it will be entered in the Cannes Lions festival.
Check out the FAQ below, which is pretty amusing. 
We've reached out to The One Show for comment and will update if we hear back.
