Boy, a lot of creeps work at Tesco these days.
Or so it would seem from BBH London's "Spookermarket" campaign, which includes an amusing 90-second hidden-camera video, shot in one of the British chain's stores.
The aisles are tricked out for Halloween, serving tricks to unsuspecting patrons, like ghoulish butchers who jump out from behind the counter and ghostly shopping carts that tool around on their own. And check out those severed hands in frozen foods! (Given English cuisine, we're not actually sure those are part of the gag.)
Folks who head for the toilet paper display come face-to-face with the scariest scare of all. Hey, the most useful product will be right there if you have an accident.
The thrills are pretty tame, though some shoppers seem genuinely startled. (That might just be sticker shock from Tesco's prices. Hi-yo!)
The video, eclipsing 10 million combined views across Facebook and YouTube in less than a week, prompts users to watch four additional clips, where they can learn how to carve Jack-O'-Lanterns and create other Halloween novelties, including a severed head in a jar. It's all in the spirit of branded seasonal fun, in line with Tesco's customer-focused mantra: "Every little helps."
Besides, we all know there's really nothing to be afraid of at the grocery store—right?
CREDITS
Client: Tesco
Marketing Manager: Claire Hoey
Agency: BBH London
BBH Live Creative Team: Kate Murphy
BBH Live Creative Director: Matt Moreland & Chris Clarke
BBH Live Strategist: Damola Timeyin
BBH Live Strategy Director: Ben Shaw
BBH Live Analytics Lead: Saskia Jones
BBH Business Lead: Holly Ripper
BBH Live Project Lead: Alex Walker-Sage
BBH Live Account Director: Stephen Jones
BBH Live Account Manager: Jemma Marriott
BBH LIve Community Manager: Tom Cauvain
Film Credits:
BBH Producer: Sophie Simmons
Production Company: Black Sheep Studios
Director: David Stoddart
Producer: Anthony Taylor
