If you were wondering what Biz Markie is up to these days, here's your answer.
The brilliantly out-of-tune rapper and Yo Gabba Gabba beat-boxer is putting his chops to work promoting Lucky Charms—namely, by singing a branded parody of his 1989 hit "Just a Friend" (based on Freddie Scott's 1968 "You Got What I Need") to promote a new sweepstakes campaign that gives participants a chance to win one of 10 boxes of all-marshmallow cereal.
This apparently LSD-induced video was created by General Mills agency Saatchi & Saatchi New York. While admittedly (and predictably) grating, the minute-and-a-half cut gets hilariously self-deprecating about halfway through, so it's worth waiting out the bombardment of hearts and stars and rainbows for Markie's meta payoff.
(If you can't stand to hear the classic track mangled at length in service of breakfast cereal, there's also a 15-second version, which you can watch below).
As for how to get your hands on a box of the treats, just snap a selfie of yourself holding an imaginary box of Lucky Charms Marshmallow Only—which you've probably been doing anyways—and post it to Twitter or Instagram between today and Oct. 18, with the hashtag #Lucky10Sweepstakes.
