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In this peculiar ad by Saatchi & Saatchi in New York, a couple experiences their first pregnancy ... with a twist. That's right, it's the man who's pregnant, not the woman. It would give away the punch line to reveal the identity of the client—so just watch the spot first.
That's right: They compared pregnancy to garden-variety gas.
Even if you didn't know it was a Fiber One ad, it's pretty obvious that viewers are being set up for something other than a baby as the commercial's 90 seconds unwind. That's a bit long to wait for this particular type of joke to squeeze out.
Of special note, though, is Michael Bolton's contribution: The bombastic balladeer belts out a new ditty, "I Just Can't Wait to Meet You," in the ad. Maybe if he let up on all those emotions, our pent-up protagonist might have been able to concentrate and get some relief.
Below, check out Bolton's (genuine?) reaction as the producers explain the commercial's premise in the making-of. That face! He looks like he's just smelled something foul. (Maybe it was the gas baby.)
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.Clik here to view.
Image may be NSFW.Clik here to view.