Last year's Madden Season promo, featuring Kevin Hart and Dave Franco, was a hit with fans and award show judges alike, which left the bar pretty high for this year's follow-up.
Now the wait is over, as EA Sports has released the bizarrely over-the-top 5-minute clip starring Franco (again) alongside NFL stars like Rob Gronkowski, Antonio Brown and Julio Jones.
Produced by San Francisco agency Heat, the epic video for Madden 16 is a sprawling homage to 1980s action movies, replete with haircuts and wardrobe choices that are regrettable to the point of being admirable.
Don't like football? Don't worry, there's not much of it in this ad. You can just sit back and enjoy the pure insanity.
CREDITS
Agency: Heat
Client: EA Sports
Chairman/Executive Creative Director: Steve Stone
Creative Directors: Anna Rowland and Warren Cockrel
Senior Art Director: Nichole Geddes
Producer: Jonathan Matthews
Director of Content Production: Brian Coate
Director of Client Service: Aaron Lang
Account Director: JT Pierce
Account Supervisor: Julia Wu
Assistant Account Manager: Rachel Majors
Business Affairs: Julie Petruzzo
Advertiser: Electronic Arts
CMO: Chris Bruzzo
SVP Marketing: Todd Sitrin
VP Global Creative: Dana Marineau
Senior Director, Global Creative: Dustin Shekell
Senior Manager, Global Creative: Jessica English
VP Marketing: Anthony Stevenson
Senior Director Product Marketing: Joshua Rabenovets
Production Company: Hungry Man
Executive Producer: Mino Jarjoura
Director/Writer: Wayne McClammy
Director of Photography: Bryan Newman
Line Producer: Dave Bernstein
Production Designer: Laura Fox
Stunt Coordinator: Vlad Tevolski
First AD: Brian Stevens
Editorial Company: Rock Paper Scissors
Executive Producer: Angela Dorian
Producer: Helena Lee
Editor: Christjan Jordan
Assistant Editor: Pieter Vijoen
Postproduction: MPC
Creative Director: Paul O'Shea
Visual Effects Supervisors: Benji Davidson and Zach Tucker
Compositors: Gizmo Rivera, Brian Williams, Ben Persons
Animation Lead: Stew Burris
Lighting Lead: Corinne DeOrsay
Colorist: Ricky Gausis
Executive Producer: Elexis Stearn
Producer: Brian Friel
Music: Beacon Street Studios
Composers: Andrew Feltenstein & John Nau
EP/Head of Production: Leslie DiLullo
Sound Design and Mix: 740 Sound
Executive Producer: Scott Ganary
Producer: Jeff Martin
Engineer: Chris Pinkston
ADR: Stephen Dickson, Larry Winer
Sound Design: Chris Pinkston, Eric Marks and Rob Marshall
