A lot of brands try for a personalized, poignant touch with their social media fans, but few have ever pulled it off this well.
When Daniel Hancox of England's Burton upon Trent tried to buy an Alfa Romeo Giulietta, he arrived at the dealership to find someone else had snatched up the car he had his eye on. Clearly heartbroken, he wrote a poem about the missed connection and sent it to Alfa Romeo UK on Twitter:
@AlfaRomeoUK Went to buy my first Alfa last week - but it had already been sold :( It all got quite emotional... pic.twitter.com/yLUBuzp0Xx
— Daniel Hancox (@dhancox1) July 23, 2015The brand's response did not disappoint. Check out the follow-up poem:
.@dhancox1 Hey Dan, we've managed to track down your beloved Giulietta, and she wanted us to give you this... pic.twitter.com/AUckFuvJsY
— Alfa Romeo UK (@AlfaRomeoUK) July 24, 2015From there, things seemed to be progressing nicely:
@AlfaRomeoUK This is incredible - How romantic! I can feel a fairytale ending coming on, if only I knew where to find her...
— Daniel Hancox (@dhancox1) July 24, 2015@dhancox1 Maybe we can help? We've sent you a DM...
— Alfa Romeo UK (@AlfaRomeoUK) July 24, 2015I followed up with Hancox, who says he's still hopeful that a long-term relationship is in the cards:
@griner@AlfaRomeoUK they have messaged me and I've passed on the details of what I'm after. They are looking into it for me - s/be soon!
— Daniel Hancox (@dhancox1) August 14, 2015Hat tip to Aneta Hall at Wells Fargo, via LinkedIn.
