London's Waterloo Station has an attention-grabbing piece of cargo passing through: a crate made to hold "predatory livestock" for Jurassic World's fictional InGen Technologies.
With the summer blockbuster's opening weekend just a week away, Universal Pictures is clearly stepping up its marketing effort with cobranded partnerships like the (actually decent-sounding) Dairy Queen Jurassic Smash Blizzard and a big out-of-home push.
The Waterloo stunt quickly proved its worth in social media, vaulting to Reddit's front page today.
Will more InGen transports and equipment start popping up in other parts of the world as the Jurassic World's premiere draws closer? Hold on to your butts!
You've got 20,000 people with nowhere to go @universaluk#waterloo#JurassicWorldpic.twitter.com/YThhNlKN7H
— Tom Nightingale (@Tomn_1986) June 5, 2015 Who says the UK rail network is prehistoric?! Dangerous times at London Waterloo... #JurasicWorld#ChrisPrattpic.twitter.com/DAoJMZkrcs
— David Griffin-Mead (@dgriffinmead) June 5, 2015 Assets are in containment at London Waterloo. #InGenpic.twitter.com/VboPSKjPwP
— Universal PicturesUK (@universaluk) June 5, 2015