McDonald's has resurrected the Hamburglar, and he might steal your heart.
That's the view of half the Internet, anyway, as the chain unveiled the new version of the character Wednesday—a masked man who is either hot, creepy or a WWE wrestler, depending on whom you ask.
Ronald McDonald got his own makeover last year, but the Hamburglar's is more extreme. (He used to look like this.) And his upgrade seems to be this week's Dress debate.
Check out some of the reactions below.
Some people think he's hot...
The Legend. The Lore. The good looks? Hamburglar is back, America, and he's after our Sirloin Third Pound Burgers! https://t.co/M2Zi2OXo4u
— McDonald's (@McDonalds) May 7, 2015 Gonna be weird to tell my kids that the Hamburglar wasn't always hot af. pic.twitter.com/QD2p50kWza
— Louis Peitzman (@LouisPeitzman) May 6, 2015 [INT. MCDONALDS HQ] EXEC stands in front of WHITE BOARD: Gentlemen, I present: the turnaround plan! WHITE BOARD READS: "HOT HAMBURGLAR"
— Rusty Foster (@rustyk5) May 6, 2015 Christian Grey as The Hamburglar pic.twitter.com/GW4btJtQGM
— Maggie Serota (@maggieserota) May 6, 2015 Aaron Eckhart looks great as the new Hamburglar
— Richard Lawson (@rilaws) May 6, 2015 McDonalds going for the Twilight Moms demo with hot new Hamburglar antihero
— Allison F. (@ablington) May 6, 2015
Others think he's creepy...
the new #hamburglar looks like the creepy guy at your high school reunion that makes you wonder what went wrong... pic.twitter.com/VqoDAq2t8y
— suggestaurant (@suggestaurant) May 7, 2015 Ew, why did McDonald's bring back the Hamburglar and why is he a creepy suburban hipster?
— Natacia Knapper (@nknapper) May 7, 2015 So...McDonald's new Hamburglar? Pretty sure I saw him in that video about creepy ways your kids will be abducted. #marketingfail
— Stephanie Sigafoos (@ssigafoos) May 7, 2015 Why pay workers more when Mcdonalds can instead save their business with a creepy new Hamburglar.
— Jamie Kilstein (@jamiekilstein) May 6, 2015 There's no way the new Hamburglar is more creepy than this pic.twitter.com/Vys9uLYo0P
— Sarah N. Emerson (@SarahNEmerson) May 6, 2015 Like, couldn't the new Hamburglar ONLY steal burgers from the other hamburger chains? Like Omar on THE WIRE? "Robble comin'!"
— Patton Oswalt (@pattonoswalt) May 7, 2015
And one WWE wrestler had to clarify that he is not, in fact, the new Hamburglar...
Just to clarify, I am not the new @McDonalds Hamburglar #FACTpic.twitter.com/YkOv5WBufy
— Cesaro (@WWECesaro) May 6, 2015