Snickers and BBDO New York have followed up their brilliant "Brady Bunch" Super Bowl ad with an inspired print piece—taking over the back cover of Sports Illustrated's new Swimsuit Issue with a ssssplendid "You're not your when you hungry" ad.
Hannah Davis, of course, is on the front cover of the magazine. But on the back is a much less traditionally attractive female—Medusa, in fact, whom models apparently act like when they haven't had a Snickers in a while.
Cynics will suggest that models are always hungry, and wouldn't be caught dead wolfing down Snickers bars in public. But leaving aside the issues of verisimilitude, this is a pretty great ad and placement. The recasting of Sports Illustrated as Sports Irritated is a particularly nice touch.
See the front cover, and credits for the Snickers ad, below.
Front cover:
CREDITS
Client: Snickers
Ad: Medusa
Agency: BBDO New York
Chief Creative Office, Worldwide: David Lubars
Chief Creative Officer, New York: Greg Hahn
Executive Creative Director: Gianfranco Arena
Executive Creative Director: Peter Kain
Senior Creative Director: Danilo Boer
Senior Creative Director: Grant Smith
Executive Art Producer: Betsy Jablow
Account Director: Josh Steinman
Account Manager: Dylan Green
Planner: Alaina Crystal
Photographer: Vincent Dixon
CGI: Parker & Biley
Production Company: Jake Mills Productions
