If your country could have recruited its plants and animals like football talent in the Earth's earliest days, what would you have picked? A sleepy sloth? A scrappy lemur? Some ... wheat?
That's the question posed in Sunday's oddly amusing Super Bowl ad for Avocados From Mexico. Created by GSD&M, the spot features football greats Doug Flutie and Jerry Rice providing comentary for the "First Draft Ever."
In the ad, a white-robed, bearded figure (is that two God cameos in one Super Bowl?) announces which creatures and species of vegetation will go to the world's various countries. You can probably guess what Mexico picks, but here's how it all goes down:
Aimed at getting more Americans snacking on guacamole, the ad is reportedly the first for a fresh produce brand. Watch for it near the end of the first quarter.
CREDITS
Title: "First Draft Ever"
Client: Avocados From Mexico
Agency: GSD&M
Chief Creative Officer: Jay Russell
President: Marianne Malina
Creative Director: Tom Hamling
Creative Director: Tim Eger
Sr. Copywriter: Leigh Browne
Sr. Art Director: Jon Williamson
Director of Production: Jack Epsteen
Account Director: Sabia Siddiqi, Norah Rudyk
Account Supervisor: Elizabeth Perez
Business Affairs Manager: Linda Nhan
Chief Strategist: Andrew Teagle
Strategist: Katie Fitzgerald
Studio Art: David Fawcett, Summer Ortiz, Marcus Davis
Project Manager: Marlo Gil, Alicia Ross
Sr. Art Producer: Shannon McMillan
Production Company: Biscuit Filmworks
Director: Matt Dilmore
Director of Photography: Darko Suvak
Managing Director: Shawn Lacy
Executive Producer: Colleen O'Donnell
Line Producer: Carr Donald
Editorial: Cut + Run
Editor: Jay Nelson
Producer: Remy Foxx
Managing Director: Michelle Eskin
Executive Producer: Carr Schilling
Music/Sound Design: Robot Repair
Composer/Sound Designer: Doug Darnell
Visual Effects: A52
Effects Supervisor: Andy Barrios
Executive Producer: Kim Christensen
Producer: Heather Johann
Mix: Eleven Sound
Mixer: Jeff Payne
