The Famous Gay Dads From Instagram Are Now Starring in This Sweet Nikon Commercial

Gay couple Kordale and Kaleb Lewis gained unexpected stardom by posting a photo of themselves and their daughters getting ready in their bathroom for the day ahead.

The Instagram snap went viral, with many people lauding their obvious love and care for their daughters while others, well—they were less than enthused, because they live in a bubble, under a bridge or somewhere in the past.

Well, now the Lewises have their first commercial deal. They teamed up with Nikon for an endearing look at their family and explain their experience of viral fame.

Check out the video here:



"This is us every day getting up at 5:30 in the morning and getting our daughters ready for school—and it was a simple innocent picture," says Kaleb. "Kordale was just like, 'I'm just letting ya'll know what I have to deal with'—and the next thing you know, it went viral and I'm still amazed like, 'Why'd this picture go viral?' "

The spot comes off as a well-shot home movie, but is still a delightful glimpse into this modern family's life. And meanwhile, here's the photo that started it all:
 

 

Being fathers is getting our daughters up at 5:30 am making breakfast getting them dressed for school and putting them on the bus by 6:30 .This is a typical day in our household . It's not easy but we enjoy every moment and eveny minute of #fatherhood . #proudfathers #blackfathers #prouddads #gaydads

A photo posted by Kordale N Kaleb (@kordalenkaleb) on Jan 14, 2014 at 7:17am PST

 
CREDITS
Client: Nikon

Agency: McCann NY
Tom Murphy, Co-Chief Creative Officer
Sean Bryan, Co-Chief Creative Officer
Larry Platt, Executive Creative Director
Thomas Sullivan, Group Creative Director
Cameron Fleming, Associate Creative Director
Calvin Lyte, Associate Creative Director
George Katz, Design Director
David Mashburn, Design Director
Kathy Love, Executive Producer
Jory Sutton and Chandler Simms, Integrated Producers
Ryan Fitzsimons, Production Coordinator
Eric David Johnson, Executive Music Producer
Mike Ladman, Music Producer

Account:
Kevin Scher, Group Managing Director; Dana McCullough; Account Director; Daniella Rey, Account Director; Danielle Jimenez, Assistant Account Executive

Strategy:
Steve Zaroff, Chief Strategy Officer; Julien Delatte, Group Strategy Director; Michele Kim, Strategist

Production
Director: Douglas Gautraud
Production Co: Coverdale, Inc.
DP: Luca Fantini

Editorial: The Whitehouse
Editor: Paul LaCalanra
Assistant Editor: David Rothstadt

Color Correction: Fergus McCall at The Mill
Sound Engineer/Mix: Tom Goldblatt @ Audio Engine

Music Company: South Music