Well, this is adorable.
For its pro-bono holiday project, agency McKinney created Gingerbreadbnb.com, a site that mimics Airbnb but lets you book virtual stays at confectionary cabins instead.
All "bookings" become contributions to New York homeless charity Robin Hoot. The site notes that "100 percent of your donation goes directly to Robin Hood's initiative to help homeless families off the streets and into safe homes."
Prop design house PropTarts created the gingerbread houses, which were photographed by Tony Pearce. Check out lots of photos and credits below:
CREDITS
Agency: McKinney
Campaign: Gingerbreadbnb
Chief Creative Officer: Jonathan Cude
Executive Creative Director: Peter Nicholson
Art Director: Cody Pate
Copywriter: Zac Milner
Designer: Alexandria Jarvis
Photographer: Tony Pearce
Prop Designers: Prop Tarts
Senior Producer: Megan Wade
Art Producer: Stephanie Witchger
Account Director: Mary Liao
Project Manager: Leah McCann
Programmers: Beth McKnight, Brandon Waring
QA: Joe Levinski
Hand-Drawn Typographer: Alex Nassour
