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Ever wonder what Harry Potter would do with an ad campaign? Have a look at this.
The Quebec City Magic Festival wanted to make sure people noticed its billboard, so ad agency lg2 sprinkled a little magic into the board itself in a playful feat of meta-vertising.
Take a look below at "Magic Mop," a delightful little document of this whimsical stunt. And unlike regular magicians, they even reveal their secrets at the end.
CREDITS
Client: Quebec City Magic Festival
Advertising Agency: lg2, Quebec City
Creative Director, Copywriter: Luc Du Sault
Art Director: Vincent Bernard
Illustrators: David Boivin, Vincent Bernard, Marc Rivest
Accountant: Eve Boucher
Agency Producer: Julie Pichette
Director: David Poulin
Production House: Nova Film
Producer: Dominik Beaulieu
Engineer: Sébastien Bolduc
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.Clik here to view.
