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To promote its new Intense Hydration line, Burt's Bees placed a clever "interactive" billboard on a busy street in Minneapolis. The sign showed a woman whose dry skin was made up of thousands of product coupons. These "flakes" were peeled away by folks passing by over the course of a day, revealing an image of the same model with a creamier (presumably hydrated) complexion. The "before and after" effect can be seen in the time-lapse clip below, and the still images below that. The video sends you to Burt's Facebook page, where you can get your own coupons. The video by Baldwin& has garnered 30,000 YouTube views in a week. That's fairly sweet for Burt's Bees, which, let's face it, isn't exactly the sexiest drone in the hive. It's kind of creepy to think that passersby were symbolically peeling off a human being's skin. But this is Minneapolis, so I guess anything goes. The client was lucky some joker didn't come along right at the beginning and snatch all 1,300 coupons in a skin-care-savings frenzy, forcing them to set up the whole thing again.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Clik here to view.
Image may be NSFW.
Clik here to view.
