Brands Jump the Sharknado With a Whirlwind of Fishy Pun Tweets

Don't act surprised. You knew it was coming, and the brands knew it was coming.

The bad-on-purpose Sharknado 2: The Second One premiered last night on Syfy, and people watched it. Everyone did what they were supposed to do, which was to go on Twitter and live-tweet this carefully planned and manufactured cultural phenomenon. 

Good job, everyone. Meanwhile, somewhere in the basement of NBC Universal a bald man strokes his cat and chuckles.

Take a look below at some of the (presumably intentionally campy) tweets that brands posted while this disaster happened—in real time:

This is so dumb, it might be the best one. 

...what can we say. We had the photo. #Sharknado2TheSecondOnepic.twitter.com/zPXL5u4ntB

— Victoria's Secret (@VictoriasSecret) July 31, 2014

SHARKS IN YOUR SOUP!!!

Sharks and tornados go together like RITZ and tomato soup. #sharknado2#ritzmatosouppic.twitter.com/7xwyzKnN8w

— Ritz crackers (@Ritzcrackers) July 31, 2014

What am I looking at here? 

Thinknado. #Sharknado2TheSecondOnepic.twitter.com/i2i3fwTGtu

— Lenovo (@lenovo) July 31, 2014

Fine. This one made me laugh. 

What's all this about SharkNATO? #Sharknado2TheSecondOnepic.twitter.com/36eybHnPGb

— Miller Lite (@MillerLite) July 30, 2014

Get it? It's a shark!

A tornado of pizza sounds good to us. #pizzanado#Sharknado2TheSecondOnepic.twitter.com/QwDMPoOz2x

— Domino's Pizza (@dominos) July 30, 2014

Get it? It's also a shark! 

HEY GUYS LOOK, I’M ALSO A SHAAAAARK!!!! #Sharknado2TheSecondOnepic.twitter.com/tc6UL6OwdQ

— Doritos (@Doritos) July 31, 2014

We know you had to, but still. 

It's not delivery, it's DIGIORNADO hahahaha so timely #Sharknado2TheSecondOne

— DiGiorno Pizza (@DiGiornoPizza) July 31, 2014

Bud's motion graphics department moves quick!

Embrace the twist. #Sharknado2TheSecondOnehttp://t.co/MeZgVAEjXs

— Bud Light (@budlight) July 31, 2014

A bit of a reach. 

When the forecast calls for a 100% chance of sharks, you should probably take shelter on our Planet. #Sharknado2

— Planet Fitness (@PlanetFitness) July 30, 2014

We're gonna need a bigger sandwich?

Fin. #Sharknado2#WeMadeIt#ForNowpic.twitter.com/vorbt1SlHq

— SUBWAY Restaurants (@SUBWAY) July 31, 2014