When we were kids, playing a game of Mouse Trap was a joy. The Rube Goldberg machine-based game helped us understand on a basic level (through a complicated and convoluted system) the relationship of cause and effect.
As an adult, the consequences of our real-life choices can have dire effects. This PSA from Quebec's SAAQ cleverly demonstrates the cause-and-effect relationship of drinking and driving, illustrated by an intensely precise mechanical pulley system.
Take a look below at this brilliantly simple yet pragmatically tragic spot that literally shows how all the outcomes of drinking and driving are tied together.
Via Design Taxi.
