Every Brand Is Making the Same Dumb Joke About Today's USA-Belgium Game

Leave it to brands to jump on Twitter and show their patriotism and support of American footballers today. The USA is playing Belgium at 4 p.m. ET in the World Cup, and embarrassingly, the only thing Americans seem to associate with Belgium are waffles—and by the way, Belgian waffles don’t even exist in Belgium.

Waffle House has even reportedly banned waffles from its menus for the day, and apparently can't write "Belgian waffles" correctly.

We don't believe in Belgium waffles

— Waffle House (@WaffleHouse) June 30, 2014

We can't just point the finger at the brands, though. Even average Americans are starting a social media war with Belgium in the name of soccer:

Freedom Waffles for lunch anyone? #USA#1N1T#IBelievepic.twitter.com/RlgSmPq0py

— Senator Ted Cruz (@SenTedCruz) July 1, 2014

HOW DARE THEY! pic.twitter.com/9SZs714OKm

— Nate Silver (@NateSilver538) July 1, 2014

So, take a look below and see how brands aren't waffling when it comes to making the same joke—repeatedly. At least they aren't taking stabs at Belgian beer. 

We ready #USA#WEBELIEVETHATWEWILLWINpic.twitter.com/Sfdg0zXyNJ

— Waffle House (@WaffleHouse) July 1, 2014

We're gonna smother you. #GoUSA#USAvsBEL#IBelieveThatWeWillWinpic.twitter.com/2RemBk3bqa

— Chobani (@Chobani) July 1, 2014

Ready for a sweet game today. Let's do this USA! #IBelieveThatWeWillWin#USMNT#1N1T#USAvsBEL#WorldCup2014pic.twitter.com/GaT1YZZkcv

— Domino Sugar (@dominosugar) July 1, 2014

Hey Belgium, how do you like them waffles? #GoUSA#IBelieveThatWeWillWinpic.twitter.com/ywmYFKnvUR

— Coors Light (@CoorsLight) July 1, 2014

We've been boycotting waffles since 1977. #BeatBelgiumWithBiscuits#USAvsBELpic.twitter.com/IpXFXWq4hr

— Bojangles' (@Bojangles1977) June 30, 2014

Pancakes for the win.

— IHOP (@IHOP) July 1, 2014

 

 

ANNOUNCEMENT: We don't serve Belgian waffles. Today, we REALLY don't serve Belgian waffles. #AmericasDriveIn#USA

— Sonic Drive-In (@sonicdrivein) July 1, 2014

I mean let's be honest, USA vs. Belgium is really just pizza vs. waffles. AND THAT'S A TOUGH CALL. #WorldCup

— Pete Zaroll (@totinos) July 1, 2014