Quantcast
Viewing all articles
Browse latest Browse all 22434

Arby's Is About to Run a 13-Hour TV Ad Showing a Brisket Cooked in Real Time

Image may be NSFW.
Clik here to view.

Up for grabbing some Arby's? No? Would a 13-hour TV commercial change your mind?

The fast-food chain is cooking up a record-breaking TV buy promoting its Smokehouse Brisket Sandwich, which viewers will be able to watch prepared in real time as the brisket cooks low and slow in a Texas smoker for more than a dozen hours.

The spot will only air on one station in Duluth, Minnesota.

According to The New York Times, the ad begins with the brisket being loaded into a smoker equipped with an internal light. Then it just sits there and cooks. Finally, half a day later, any viewers still tuned in will see the arms of Arby's chef Neville Craw as he removes the brisket, slices it and compiles it into a sandwich with some gouda, fried onions and barbecue sauce.

The ad will reportedly begin at 1 p.m. Central this Saturday on MyNetworkTV affiliate My9, but those of us outside Duluth will also have a one-time-only chance to watch the meaty magic when it's streamed on 13HourBrisket.com from 9 a.m. to 10 p.m. Eastern on Wednesday, May 28.

Once complete, the ad will have secured a Guinness World Record currently held by Nivea, which ran a (now paltry in comparison) 60-minute ad in Switzerland in 2011.

Image may be NSFW.
Clik here to view.



Image may be NSFW.
Clik here to view.

Image may be NSFW.
Clik here to view.

Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.

Viewing all articles
Browse latest Browse all 22434

Trending Articles