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Here's a powerful example of the potential of social media and brand charity.
Friends of an Ohio teenager who was born without a full right arm launched a #HandforTorri campaign on Twitter to get her a prosthesis. The effort led them to contact The Buried Life, the troupe of young guys who built a bucket-list-themed media franchise, including a couple of seasons of an MTV show and a book. They in turn persuaded Hanger Inc., a top manufacturer of prosthetics, to give Torri a $150,000 bionic arm.
It's an amazing story, reminiscent of Matthew James, the British teen and drag racing fan who a few years back convinced Mercedes to gift him an prosthesis. Thankfully, Torri's gift appears to come minus any of talk of slapping a car marketer's brand on her new limb.
Check out the video below, and maybe keep a couple tissues handy.
Via BuzzFeed.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.
Clik here to view.
Image may be NSFW.Clik here to view.
