Considering its position as the No. 1 brand channel on YouTube, it's really of no surprise that this insane video comes from today's prime purveyors of adventuretime content, GoPro.
What appears to be a lovely day on the slopes turns into a pretty thrilling minute of footage as skiier Eric Hjorleifson documents his terrifying run with a head-mounted Hero 3+ camera.
Unlike other recent videos that are totally and joyously fake, this one is for sure, very real.
Take a look below and be sure to watch this full-screen, with your headphones on. The skiier's breathing really completes this bone-chilling experience. Then you can go back and watch GoPro's even more terrifying 2011 avalanche video, which is one hopefully no one will try to top.