Digital printing house MOO is run like one of those Acme factories from an old Warner Bros. cartoon in a fun new video from agency KesselsKramer.
Highlighting the versatility of the company's new Printfinity technology, which allows you to order a wide range of customized business cards, the spot was also reminiscent of Santa's workshop—mostly because I'm 90 percent sure that guy beasting a huge roll of printer paper by himself was Santa Claus.
Honestly, I wish MOO's setup was really like this. Digital printing is cool and all, but the process doesn't have as much visual pizazz as huge, Bond villain-style machinery. That the color scheme is all chic pastels just makes it cooler.
Via Laughing Squid.
Here's a more direct explanation of how the Printfinity service works:
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