Ever wonder what tennis can do for you? Well, for starters, it can make you smarter, stronger, happier, more attractive and pretty much invincible.
The United States Tennis Association doesn't skimp on the specifics of the sport's many benefits to its athletes in this new campaign from DDB New York, targeting millennials. And the messages are delivered in decidedly offbeat fashion, thanks to the inimitable style of director Jared Hess, who made Napoleon Dynamite.
Five short online spots communicate the benefits with quirky visuals and simple factoids—all crisp, clean and slightly off center. The theme is "Tennis Makes You," which works well as a stand-alone line and an introductory phrase.
Judging by the shrimp with the one giant arm, the only question is whether being stronger and being more attractive are mutually exclusive.
Credits below.
CREDITS
Client: United States Tennis Association (USTA)
Campaign: "Tennis Makes You"
Agency: DDB New York
Chief Creative Officer: Matt Eastwood
Exec. Creative Director/Chief Digital Officer: Joe Cianciotto
Creative Director: Scott Cooney
Associate Creative Director: Carlos Wigle
Copywriter: Step Schultz
Art Director: Amanda Millwee
Copywriter: Bobby Finger
Head of Production: Ed Zazzera
Management Supervisor: Ginny Levine
Production Company/Location: Community Films/CA
Director: Jared Hess
Director of PhotographyMattias Troelstrup
Prod. Co. Executive ProducerLizzie Schwartz/Carl Swan
Producer @ Prod. Co.: Lisa Shaw
VFX: MPC (Bee spot only)
Edit House/Location: Fluid/NY
Editor: John Piccolo (JP)
Producer @ Edit HouseLaura Relovsky
Music: Stock
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