Sorry, Bart. It looks like Butterfinger's first Super Bowl ad will have a theme better suited to those over 18.
The Super Bowl spot, by ad agency Dailey, will launch Butterfinger Peanut Butter Cups. The Nestlé brand released a teaser on Tuesday showing peanut butter and chocolate going to couple's therapy in an effort to spice up their boring relationship (a not-so-subtle jab at peanut-butter cup market leader Reese's). The whole teaser is pretty suggestive, particularly when another couple, cheese and crackers, emerge from the therapist's office excitedly fondling a giant hard salami. Peanut butter and chocolate, meanwhile, begin to see the possibilities of a more satisfying union themselves by staring at the centerfold of a copy of Exotic Snacking magazine. "The cup is about to get crunchy," says the tagline.
The Super Bowl ad will be a different execution but with the same couple's therapy theme, the AP reports. For more, see the campaign site at www.butterfingercups.com.
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