GoDaddy may say it has "matured" as a Super Bowl advertiser, but for now it appears to be spokeswoman Danica Patrick who has actually grown.
Sporting a rather lifelike muscle suit, Patrick was spotted by photographers filming her upcoming game day commercial for GoDaddy, which has featured the high-profile driver in its Super Bowl ads since 2007.
You can check out the sneak peek video below (apologies for the mandatory pre-roll), along with a photo gallery on the Daily Mail's site.
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