JCPenney Advises Kmart After Boxers Ad: Cover Up Those 'Twigs and Berries'

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Kmart has a big viral hit with the guys playing "Jingle Bells" with their privates. Now, another retailer, JCPenney, is trying to draft off that popularity by tweeting a coupon for pants in Kmart's general direction. A back-and-forth ensued, with the phrase "twigs and berries" eventually being used. This is what American corporate retail has come to, people.

.@Kmart We noticed you could use some pants. So here's a 15% off coupon. Merry Christmas. #JingleMoreBellshttp://t.co/Ga5GOLVWBR

— JCPenney (@jcpenney) November 20, 2013

@jcpenney Thanks, but we prefer to #ShipMyPants: http://t.co/eXLuKGk9Wv

— Kmart (@Kmart) November 20, 2013

@Kmart, to be brief, we just thought your twigs and berries might want an extra layer ;)

— JCPenney (@jcpenney) November 21, 2013

@jcpenney We appreciate the support. #ShowYourJoe

— Kmart (@Kmart) November 21, 2013

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