Yahoo Will Unveil a New Logo at Midnight. Do Any of These 30 Options Beat the Original?

Image may be NSFW.
Clik here to view.

Yahoo is just hours away from that terrifying moment for any brand: the unveiling of a new logo. But the company has approached this rebranding a little differently.

A month ago, it launched "30 Days of Change," a project in which it unveiled a new logo each day—displaying each one on its homepage and throughout its network in the U.S. "It's our way of having some fun while honoring the legacy of our present logo," Yahoo said.

The project has now featured 29 logos. The 30th, set to be introduced tonight at midnight ET/9 p.m. PT, will be the company's official new logo. Yahoo has not said whether No. 30 will be one of the previous 29, or a completely new mark. (If it's one of the earlier ones, then this whole thing appears to have been an elaborate focus-group test—wise, perhaps, given the vitriol that greets many new corporate logos.) This much we do know: "We'll be keeping the color purple, our iconic exclamation point and of course the famous yodel," says the company. "After all, some things never go out of style."

Whatever the case, it's worth looking at the 29 and asking if any of them is an improvement on the original. (Apologies for leading the witness, but we should mention that the Day 10 logo has fared best among the public, according to polling site Polar.) In fact, we have a 30th option to consider, too—as 99designs held its own unofficial contest to develop a new Yahoo logo, and has picked a winner.

So, below, check out Yahoo's 29 options from the past month, plus the 99designs victor. And tell us: Should any of them actually be the new Yahoo logo?

Day 1
Image may be NSFW.
Clik here to view.

Day 2
Image may be NSFW.
Clik here to view.

Day 3
Image may be NSFW.
Clik here to view.

Day 4
Image may be NSFW.
Clik here to view.

Day 5
Image may be NSFW.
Clik here to view.

Day 6
Image may be NSFW.
Clik here to view.

Day 7
Image may be NSFW.
Clik here to view.

Day 8
Image may be NSFW.
Clik here to view.

Day 9
Image may be NSFW.
Clik here to view.

Day 10
Image may be NSFW.
Clik here to view.

Day 11
Image may be NSFW.
Clik here to view.

Day 12
Image may be NSFW.
Clik here to view.

Day 13
Image may be NSFW.
Clik here to view.

Day 14
Image may be NSFW.
Clik here to view.

Day 15
Image may be NSFW.
Clik here to view.

Day 16
Image may be NSFW.
Clik here to view.

Day 17
Image may be NSFW.
Clik here to view.

Day 18
Image may be NSFW.
Clik here to view.

Day 19
Image may be NSFW.
Clik here to view.

Day 20
Image may be NSFW.
Clik here to view.

Day 21
Image may be NSFW.
Clik here to view.

Day 22
Image may be NSFW.
Clik here to view.

Day 23
Image may be NSFW.
Clik here to view.

Day 24
Image may be NSFW.
Clik here to view.

Day 25
Image may be NSFW.
Clik here to view.

Day 26
Image may be NSFW.
Clik here to view.

Day 27
Image may be NSFW.
Clik here to view.

Day 28
Image may be NSFW.
Clik here to view.

Day 29
Image may be NSFW.
Clik here to view.

99designs winner
Image may be NSFW.
Clik here to view.

Image may be NSFW.
Clik here to view.

Image may be NSFW. Clik here to view. Image may be NSFW. Clik here to view. Image may be NSFW. Clik here to view. Image may be NSFW. Clik here to view. Image may be NSFW. Clik here to view.

Image may be NSFW.
Clik here to view.