Why Brand Entertainment Goes Unwatched and What to Do About It
Many branded entertainment projects go nowhere. Here's what to ask before attempting to create entertainment.
View ArticleLand O’Lakes CMO Reveals How To Sell Cultural Moments Fit For a Farm Co-op
Land O'Lakes CMO Heather Malenshek spoke at ADWEEK's Brandweek event in September
View ArticleFox Expands Agentic Push With Eyes Set On TV Upfront Future
Fox adds new agentic agency partners, expands into linear buys, and looks ahead to upfront.
View ArticleAs the NBA Season Begins, Michelob Ultra Cheers On Knicks Championship
Michelob Ultra's multi-channel NBA campaign will run across New York's five boroughs.
View ArticleThe 2026 Halloween Ads Worth Screaming About
e.l.f., Pringles, Twix, Reese’s, and more are behind Halloween’s most notable ads.
View ArticleContent-to-Commerce Publishers Have Struggled. Could Outdoor Life Be the...
The new owner of the 128-year-old title plans to transform the brand into an AI-powered marketplace, despite the strategy’s spotty track record.
View ArticleHavas Grows In North America as It Lags In Other Regions
CFO François Laroze indicated Havas will soon add to the eight acquisitions it already made this year
View ArticleAmid Threats of Trump Ban, CNN Debuts Promo Touting Press Freedom
CNN CEO Mark Thompson says the network will fight its White House ban court case 'to the end.'
View ArticleShortlist Revealed: 2026 ADWEEK Experiential Awards
ADWEEK has revealed the shortlist for the 2026 Experiential Awards. As the internet becomes flooded with AI slop, in-person events and experiences are more important than ever. The following agencies […]
View ArticleSquare’s First Standalone Kiosk Features An AI Ordering Assistant
But don't expect to see any ads on the screens.
View ArticleWPP Promotes Adam Gerhart to Global Chief Client Officer
Gerhart’s new role is the latest C-suite reshuffling at WPP
View ArticlePolymarket Taps Kathryn Bigelow to Court a Wider Audience in Midterm Ad Blitz
Prediction market Polymarket's first U.S. political campaign tackles voter concerns as scrutiny of the industry grows.
View ArticleStagwell Wins ServiceNow in the Largest Multi-Agency Deal in Its History
The joint venture aims to streamline AI-powered marketing workflows.
View Article4 Creative and Marketing Leaders on Turning Legacy Brands Into Cultural Icons
Plus, why product innovation must precede any brand refresh.
View ArticleBrandweek 2026: The New Rules of Sports Partnerships ft. NWSL’s Jessica...
Why great sponsorships need more than assets.
View ArticleThe Chicago Bulls Logo Controversy Is Not What It Appears to Be
Social media is having a cow about the size of the Bulls logo vs. sponsor Plus500.
View ArticleBuilding a Brand Customers Believe In
This post was created in partnership with Fluent Consumers can tell when a brand doesn’t have an authentic purpose—but they’ll go the distance for brands that do. During an ADWEEK […]
View ArticleWeek of Sept 28 Cable News Ratings: MS NOW Grows in the Day Demo
MS NOW was second in the total day demo thanks to its double-digit performance.
View ArticleFormer TV Journalists Find Success Going the Independent Route
Terry Moran, Dr. Jen Ashton, and Vinita Nair speak on transitioning to becoming independent content creators.
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